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Posts Tagged ‘Yahoo’

Page Ranking Isn’t Built In A Day

February 11th, 2011 admin No comments

Many Internet markers claim that if you buy their book, or program, or a subscription to their link building network, you will immediately be propelled to the top of the major search engines for whatever keyword you want. Most people know that if you buy a book on real estate or a list of great stocks or something of that nature, that they will not become amazing at either of those. We also know that if we eat a certain berry we will not become the strongest, fastest, or best looking people either.

 

However, when it comes to Edit this text ranking many of us think that we can just buy one tool and all our ranking problems will be over. I think the reason for this is because the Internet always seems so technical and mysterious. Combine this with the fact that we are all yearning to be the best at what we do, and its easy to see how we can be duped.

 

This is not to say that there aren’t programs that work, and that books can’t teach us valuable things. The problem is thinking that we can do one thing and one thing only and get great traffic and high profits. I think people need to realize that a balanced approach is best.

 

For instance, you wouldn’t see a professional seo company claiming to increase page ranking through only using one black hat seo method. Black hat seo methods may work for a short time, but eventually the search engines find the exploits and fix them. Sites that use more nefarious methods may even be punished and taken from the search engines for participating in such practices.

 

White hat seo strategies are the best way to earn profitable long term rankings. Why risk ruining your business when so many legitimate ways of increasing traffic exist?

 

When creating your seo strategy look into various methods of search engine marketing. Forum posts, blog posts, directory submissions, press releases, and even article submissions are great ways to increase both back links and traffic. Remember the more diverse your linking strategy, the better it will be.

 

You can break directory submission down to paid directories, free directories, and even very narrow niche directories. The same goes for article directories and blogs. Press releases can come free or at a price of over several hundred dollars, depending on the service. Business profile listings, advertisements in classifieds, and even job listings can all add to your back link profile.

 

If you decide to outsource, do not just blindly give your money away. Make sure you know what type of links you will be getting and from what sources you will be getting them from. You wouldn’t want to pay a company to spam links back to your site on a link farm would you? These types of links would be a waste of money because they would not have any value and would not bring you any traffic.

 

Also make sure the company only uses “do follow” links when creating back links for the sole purpose of increased search engine rankings. Pageranking is a complicated task, so please don’t waste your money on magic beans and bullets.

Simple Seo Outsourcing Strategies

February 6th, 2011 admin No comments

Every web master knows the effectiveness of getting back links and web pages that are optimized for search engines , but not everybody wants to go out and do all this work themselves. This isn’t the end of the world however, because there are many companies that can do your seo work for you. You can look into sites that do focused projects or sites that will build an entire seo package for you. Contracting with an organization that increases your search engine rankings will make you money. This article will go over a few of the areas you need to look into before hiring an outside company to do your search engine optimization work for you.

 

Firstly, you need to decide on some key areas your campaign will focus on. Do you want a company that will help optimize your pages, place you in the top of the search engines, keep you in the top of the search engine listings, or all three. Knowing what you want from your provider will help you determine who to work with. Many organizations will only create links back to your web sites while other organizations will provide a more complete solution.

 

If you do not know exactly what you need, it may be best to look for a company that specializes in everything. They can analyze your web site and give you a consultation. You can always get a few consultations from competitors to keep everybody honest.

 

Ideally, you’ll have a solid understanding of what you need and want and can articulate this to the company you are doing business with. You’ll then be able to make a more narrow search for you seo services. Organizations that specialize in one area may be able to give you a more competitive price than companies that have a more broad niche. This is of course if you are only going with one pageranking service. Multiple services and package deals usually tend to be less expensive because you are buying in bulk.

 

One thing you will want to consider when choosing a company to do business with is its location. Unless you speak multiple dialects , you will probably want to hire someone that speaks the same native language as you. Depending on your location, this may cost you more money, but will save you a lot of the time and head aches associated with language barriers.

 

You’ll also want to see how long the company has been around and who its other clients are. Not all companies will share a full portfolio of their past clients and and they shouldn’t have to. You should however, expect them to provide testimonials and case studies that show that they are not just a fly by night organization. Its never a good idea to hand over large orders to new companies without any track record.

 

Follow the advice in this article and you should have an easy time choosing the best seo company for your needs. Remember that it is always worth spending time finding a company that will work well with you upfront. This will save you a lot of time and frustration in the future.

SEO For Bing – The new version of Windows Live search

June 23rd, 2009 admin No comments

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Microsoft launched its new polished version of Windows Live search named Bing. How to do SEO for Bing is a question asked by most of the SEO experts and I thought it is the right time to share my observation on SEO for Bing. What do I need to do for SEO with Bing ? SEO for Bing is not at all a tough task as it was for Live search. The new spider algorithm gives more importance to certain signals to get SERP. For the best SEO for Bing you can count on the following points and make sure you follow the guidelines.

Unique Title Tag:  Bing gives lot of importance for keywords in the title tag. Make sure you have the primary keyword for that particular page in the caption in form of a Meta title tag. If you don’t provide search engines with good, keyword-oriented, well-written caption source data, the resulting captions created by algorithm, no matter how hard Bing try, won’t represent your website as well as those websites whose webmasters did provide this unique and important data.

The usage of consistent data structures between pages: Placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc will help improve the effectiveness of the bing crawler, which puts more of your content into our index.
Submitting your sitemap to Bing: You need to submit your sitemap in XML format if your website is new to Bing, or if you have made any changes to the web pages or added any new product. You can submit your sitemap.xml file via the Sitemap tool in Webmaster Center or directly from your browser’s address bar by going to http://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml
Make  sure to include the full URL for your website’s sitemap.xml file at the end of this line. If your website is already present in windows live search and you haven’t made any changes recently you can skip this.
Robot files: Make sure that you have a robots.txt file in your website and it allows Bing spider to index the important pages of your website.
Clean HTML Code with W3C Validation: A clean validated code as per the W3C standards will help your website crawl faster by the Bing Spider. You need to make sure that all the open tags are closed, use proper image alt tags and Code Headers. Validate it using W3C Validator.

Check for Broken Links: Make sure that all your links are valid and have no broken or inactive links. This will help spiders from crawling the web page effectively.
Always use Static URLS: Bing loves static html URLs. Dynamic URL’s are not easily crawled by Bing, it takes more time when you have the Dynamic URLs. Use URL rewrite and have it simple with the keyword in the URL. This has proven better results.
SEO for Bing is now same as SEO for Google. All the tactics that works well for Google and Yahoo still go in par with SEO for Bing.
Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.

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