SEO For Bing

There are endless factors to contemplate in search engine optimisation, some more essential than others. Your structure is laid by these factors, without which, your time and effort would have been wasted. Keyword research is one of these factors that can make or break your Search Engine Optimisation operation.

Keyword research is the process of looking for accordant words and phrases that should be the focus of your SEO. Some people don’t believe in keyword research for SEO, trusting their keyword choices on their own instinct and capacity. This is not necessarily a bad thing, but it might not be enough. Let’s try to put this into perspective. Say, “Keyword 1” gets searched 10,000 times each day, while there are 6,000 searches for “Keyword 2.”  Without knowing this, you opt for “Keyword 2” to target and rank, and this decision purely based on instinct. Even if you managed to get a good ranking for your chosen keyword, you would be losing 3,000 possible hits each day. Keyword research would have informed you of the statistical discrepancy, which would have avoided this.

Another disadvantage of relying on instinct to determine your keywords is that we do not all think alike. Everyone uses different words, words you might not think of, to search for whatever is contained in your website. Proper keywords will be able to provide you diverse options in choosing the most suited keyword for you.

Now we have discovered why keyword research for SEO is so important, we should try to conclude what to look for when doing keyword research. There are loads of aspects that play into this, but the most important aspect would probably be its popularity. Popularity in this context means how often the words are actually used in searches. The tricky part is that there is no available data on the precise number a precise keyword is used in searching. However, there are, tools that give you an educated guess of the search numbers. Google has a tool that gives you free estimates from the Google search engine. There are also other tools that gather data from other search engines and pool them together to give you knowledge of a particular keyword’s popularity outside of Google.

The absence of proper keyword research would be like performing your search engine optimisation wearing a blindfold. You might get lucky and nail the most ideal keywords the public use the most, but it is highly likely that you will miss your mark. And when this takes place, all that effort, time and hard work that you put in would have been a waste. 

We, as a reputable Essex SEO company, understand the benefits of keyword research, for this reason we use our expertise to conduct effective keyword research for our clients. Contact us today if you are looking for a local SEO or Local Search Marketing Company.

Every SEO Company around the world is considering changing the way it performs website optimisation thanks to the realase of Bing last Thursday.

Bing has been developed to not only give standard results but quick answers to user questions in a format that is visually pleasing and easy to use. It returns results based on the users search term and displays them according to their subcategory rather than whether the keywords match the search query. This feature alone is causing any professional SEO Company to look at the way they optimise websites.

Even with a $100 million marketing budget it is widely believed that Bing will take its time competing for market share in the search arena but that has not stopped Sussex based EKM Group, who specialise in Search Engine Optimisation (SEO), from giving significant time to staff members to learn about the effect Bing can have on customer websites.

Owner, Michael Kitt said, “Bing represents the future of search. Whether it is this iteration that we will all latch on to or a future version remains to be seen but as a professional company who specialises in website optimisation we have to invest in finding out or it is our customers who will suffer.”

He added “Over the next 3 months we are giving our staff at least a whole day every week to learn as much as they can about Bing and how it affects our customers sites. We have a number of customers who have expressed interest in being test subjects for the new technology and we look forward to using real sites and getting them to the top of Bing as we have done in Google.”

More information about EKM Group can be found at : www.ekmgroup.co.uk