SEO For Bing

Written by Mark Cijo – Original Post Is Here.

Microsoft launched its new polished version of Windows Live search named Bing. How to do SEO for Bing is a question asked by most of the SEO experts and I thought it is the right time to share my observation on SEO for Bing. What do I need to do for SEO with Bing ? SEO for Bing is not at all a tough task as it was for Live search. The new spider algorithm gives more importance to certain signals to get SERP. For the best SEO for Bing you can count on the following points and make sure you follow the guidelines.

Unique Title Tag:  Bing gives lot of importance for keywords in the title tag. Make sure you have the primary keyword for that particular page in the caption in form of a Meta title tag. If you don’t provide search engines with good, keyword-oriented, well-written caption source data, the resulting captions created by algorithm, no matter how hard Bing try, won’t represent your website as well as those websites whose webmasters did provide this unique and important data.

The usage of consistent data structures between pages: Placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc will help improve the effectiveness of the bing crawler, which puts more of your content into our index.
Submitting your sitemap to Bing: You need to submit your sitemap in XML format if your website is new to Bing, or if you have made any changes to the web pages or added any new product. You can submit your sitemap.xml file via the Sitemap tool in Webmaster Center or directly from your browser’s address bar by going to http://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml
Make  sure to include the full URL for your website’s sitemap.xml file at the end of this line. If your website is already present in windows live search and you haven’t made any changes recently you can skip this.
Robot files: Make sure that you have a robots.txt file in your website and it allows Bing spider to index the important pages of your website.
Clean HTML Code with W3C Validation: A clean validated code as per the W3C standards will help your website crawl faster by the Bing Spider. You need to make sure that all the open tags are closed, use proper image alt tags and Code Headers. Validate it using W3C Validator.

Check for Broken Links: Make sure that all your links are valid and have no broken or inactive links. This will help spiders from crawling the web page effectively.
Always use Static URLS: Bing loves static html URLs. Dynamic URL’s are not easily crawled by Bing, it takes more time when you have the Dynamic URLs. Use URL rewrite and have it simple with the keyword in the URL. This has proven better results.
SEO for Bing is now same as SEO for Google. All the tactics that works well for Google and Yahoo still go in par with SEO for Bing.
Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.

Written by Abhimanyu – Original Post Is Here.

so with the launch of Bing (but it is not google called by many MS fanboys),Microsoft has gained Search market share by 2% in no time. People have reported and responded well to bing though it still has to go a long way to put any kind of challenge to Google.

Since Bing is just MSN with new name, the seo techniques for Bing will remain same as for MSN. The new content still ranks well in Bing just like msn. Here are few tips on SEO for Bing -

1. Submit your sites to Bing to here

2. Bing likes fresh content, so feed it as much as you can.

3. Most of the ranking parameters are just like for other search engines. I have noticed that new content do not stay that longer in bing as earlier it used to be.

4. Keyword rich domains rank very easily in bing just like msn so if you have a site like keyword1-keyword2.com, you can rank easily for “keyword 1 keyword2″ in bing search engine.

5. You can submit your sitemap to Bing from webmater tools here

6. It seems bing is giving lot of weightage to age of domain as I am seeing lot of sites with strong backlinks and old age ranking very high. Anyway you can’t do much about such factors so better leave it and focus on quality of content.

7. Bing seems to be giving lot of weightage to on page seo factors too so you may like to optimize title, keyword, description etc but don’t over do it and certainly do not prioritize it as you can easily trigger search engine filters due to this.

Every SEO Company around the world is considering changing the way it performs website optimisation thanks to the realase of Bing last Thursday.

Bing has been developed to not only give standard results but quick answers to user questions in a format that is visually pleasing and easy to use. It returns results based on the users search term and displays them according to their subcategory rather than whether the keywords match the search query. This feature alone is causing any professional SEO Company to look at the way they optimise websites.

Even with a $100 million marketing budget it is widely believed that Bing will take its time competing for market share in the search arena but that has not stopped Sussex based EKM Group, who specialise in Search Engine Optimisation (SEO), from giving significant time to staff members to learn about the effect Bing can have on customer websites.

Owner, Michael Kitt said, “Bing represents the future of search. Whether it is this iteration that we will all latch on to or a future version remains to be seen but as a professional company who specialises in website optimisation we have to invest in finding out or it is our customers who will suffer.”

He added “Over the next 3 months we are giving our staff at least a whole day every week to learn as much as they can about Bing and how it affects our customers sites. We have a number of customers who have expressed interest in being test subjects for the new technology and we look forward to using real sites and getting them to the top of Bing as we have done in Google.”

More information about EKM Group can be found at : www.ekmgroup.co.uk