SEO For Bing

Original Post Is Here.

Comscore is the third internet analyst firm after Statscounter and Hitwise to credit Bing, Microsoft’s successor to Live Search engine, with a revival at least in the US as it released a preliminary study.

During the first week of its public launch in the US, the searcher penetration, which shows the average daily percentage of US searchers using the search engine, crept up from 13.8 percent to 15.5 percent, a rise of 1.7 percent.

Bing’s share of search results grew from 9.1 percent to 11.1 percent, a 2 percent point change. The data was collated from home, work and university locations.

Mike Hurt, Senior vice president at comScore, said in a statement that “These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft’s position in the search market”.

Unlike the Statscounter or Hitwise, Comscore did not compare Bing’s figures with other competitors like Ask or Yahoo although Comscore told the Wall Street Journal that it was at the expense of Google and Yahoo. Microsoft has backed Bing’s launch with a $100 million advertising budget.

Original Post is Here.

Search Engine Bing might not be a straightaway success in the US according to Statscounter but the picture is altogether more positive in the UK says research firm Hitwise.

Although one has to be cautious about using one set of data to read a pattern, Hitwise has drawn up a rather compelling picture of the state of Bing in the UK. And the picture looks rather pretty.

The launch of Bing did not appear to have an adverse effect either on Yahoo or Ask. Both stayed almost stable at around 2.32 and 1.69 percent respectively of UK internet visits.

In fact, from the figures provided by Hitwise, one can see that the amount of internet visits up to 73 hours after launched climbed to around 11 percent, more than 3 times the combined market share of Ask and Yahoo.

But it fell down significantly to 3.15 percent. Google is still the biggest player out there by far. Apart from becoming temporarily the eighth most visited website in the UK, Bing users actually spent a significant amount of time on the website per visit at eight and a half minutes.

Hitwise notes that it is still half of Google UK’s number but only a tad below what Yahoo achieves. So people are coming to use the website rather than just browsing around.

Microsoft CEO Steve Ballmer has already hinted that this would be a long lasting battle and said that it is naive to expect Bing to better its rivals quickly, adding “It’s going to take us a while, it’s a five-year task”.