SEO For Bing

Originally posted on Direct News – Original Post Is Here.

Search newcomer Bing might offer the best tools on the market when it comes to highlighting current search trends, it has been suggested.

According to Erick Schonfeld of TechCrunch, Bing’s xRank feature seems to outperform Google Trends for displaying the most up-to-date trends in search queries, information that may aid companies’ search engine optimisation campaigns.

While Google Trends has a three-day lag on all keywords except the most popular ones, xRank is able to display information that is current as of today, he comments.

For example, conducting a search for golfer Ricky Barnes yesterday (June 21st) on xRank shows that web users prompted a spike in queries for the sportsman after leading the US Open over the weekend.

However, Google Trends had no data for the search as of yesterday.

“One feature where Microsoft seems to be edging out Google is with displaying recent search trends,” Mr Schonfeld commented.

“This may not be a major feature, but it shows a weakness in Google’s armour.”

Bing accounted for 12.1 per cent of US search results pages in its second week, up from 9.1 per cent in the week prior to its official launch, according to comScore.

Original Post Is Here.

Comscore is the third internet analyst firm after Statscounter and Hitwise to credit Bing, Microsoft’s successor to Live Search engine, with a revival at least in the US as it released a preliminary study.

During the first week of its public launch in the US, the searcher penetration, which shows the average daily percentage of US searchers using the search engine, crept up from 13.8 percent to 15.5 percent, a rise of 1.7 percent.

Bing’s share of search results grew from 9.1 percent to 11.1 percent, a 2 percent point change. The data was collated from home, work and university locations.

Mike Hurt, Senior vice president at comScore, said in a statement that “These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft’s position in the search market”.

Unlike the Statscounter or Hitwise, Comscore did not compare Bing’s figures with other competitors like Ask or Yahoo although Comscore told the Wall Street Journal that it was at the expense of Google and Yahoo. Microsoft has backed Bing’s launch with a $100 million advertising budget.