SEO For Bing

Many Internet markers claim that if you buy their book, or program, or a subscription to their link building network, you will immediately be propelled to the top of the major search engines for whatever keyword you want. Most people know that if you buy a book on real estate or a list of great stocks or something of that nature, that they will not become amazing at either of those. We also know that if we eat a certain berry we will not become the strongest, fastest, or best looking people either.

However, when it comes to Edit this text ranking many of us think that we can just buy one tool and all our ranking problems will be over. I think the reason for this is because the Internet always seems so technical and mysterious. Combine this with the fact that we are all yearning to be the best at what we do, and its easy to see how we can be duped.

This is not to say that there aren’t programs that work, and that books can’t teach us valuable things. The problem is thinking that we can do one thing and one thing only and get great traffic and high profits. I think people need to realize that a balanced approach is best.

For instance, you wouldn’t see a professional seo company claiming to increase page ranking through only using one black hat seo method. Black hat seo methods may work for a short time, but eventually the search engines find the exploits and fix them. Sites that use more nefarious methods may even be punished and taken from the search engines for participating in such practices.

White hat seo strategies are the best way to earn profitable long term rankings. Why risk ruining your business when so many legitimate ways of increasing traffic exist?

When creating your seo strategy look into various methods of search engine marketing. Forum posts, blog posts, directory submissions, press releases, and even article submissions are great ways to increase both back links and traffic. Remember the more diverse your linking strategy, the better it will be.

You can break directory submission down to paid directories, free directories, and even very narrow niche directories. The same goes for article directories and blogs. Press releases can come free or at a price of over several hundred dollars, depending on the service. Business profile listings, advertisements in classifieds, and even job listings can all add to your back link profile.

If you decide to outsource, do not just blindly give your money away. Make sure you know what type of links you will be getting and from what sources you will be getting them from. You wouldn’t want to pay a company to spam links back to your site on a link farm would you? These types of links would be a waste of money because they would not have any value and would not bring you any traffic.

Also make sure the company only uses “do follow” links when creating back links for the sole purpose of increased search engine rankings. Pageranking is a complicated task, so please don’t waste your money on magic beans and bullets.

Every web master knows the effectiveness of getting back links and web pages that are optimized for search engines , but not everybody wants to go out and do all this work themselves. This isn’t the end of the world however, because there are many companies that can do your seo work for you. You can look into sites that do focused projects or sites that will build an entire seo package for you. Contracting with an organization that increases your search engine rankings will make you money. This article will go over a few of the areas you need to look into before hiring an outside company to do your search engine optimization work for you.

Firstly, you need to decide on some key areas your campaign will focus on. Do you want a company that will help optimize your pages, place you in the top of the search engines, keep you in the top of the search engine listings, or all three. Knowing what you want from your provider will help you determine who to work with. Many organizations will only create links back to your web sites while other organizations will provide a more complete solution.

If you do not know exactly what you need, it may be best to look for a company that specializes in everything. They can analyze your web site and give you a consultation. You can always get a few consultations from competitors to keep everybody honest.

Ideally, you’ll have a solid understanding of what you need and want and can articulate this to the company you are doing business with. You’ll then be able to make a more narrow search for you seo services. Organizations that specialize in one area may be able to give you a more competitive price than companies that have a more broad niche. This is of course if you are only going with one pageranking service. Multiple services and package deals usually tend to be less expensive because you are buying in bulk.

One thing you will want to consider when choosing a company to do business with is its location. Unless you speak multiple dialects , you will probably want to hire someone that speaks the same native language as you. Depending on your location, this may cost you more money, but will save you a lot of the time and head aches associated with language barriers.

You’ll also want to see how long the company has been around and who its other clients are. Not all companies will share a full portfolio of their past clients and and they shouldn’t have to. You should however, expect them to provide testimonials and case studies that show that they are not just a fly by night organization. Its never a good idea to hand over large orders to new companies without any track record.

Follow the advice in this article and you should have an easy time choosing the best seo company for your needs. Remember that it is always worth spending time finding a company that will work well with you upfront. This will save you a lot of time and frustration in the future.

Every major search engine provides hints and tips about how to optimize your pages for improved rankings on their sites. But when you read these guidelines you quickly see that most of it is just their own wish list. Things like ‘Write for humans not search engine bots – or – do not hide keywords with a font matching the background color.’ It is all good advice but kind of general and already well known (for the past decade.)

But there are always things a search engine will not tell you. And, of course, these are the things that make all the difference in your SEO efforts and results. That said; here are eight things that Bing does not want you to know (or you can skip to the Magic Formula section at the end):

1.) Your Domain Name Matters – A Lot

Search for just about anything on MSN / Bing and at least three of the top five matches will have some version of that keyword as the domain name. For example if you wanted to optimize for the keyword ‘my domain’ you should try to get the domain name ‘mydomain.com.’ If that is taken, opt for ‘my-domain.com.’ If that’s taken try for a name starting with ‘mydomain’ and ending with a word that is commonly associated. This is called LSI or Latent Semantic Indexing. A good example would be ‘mydomainname.com’ or ‘my-domain-name.com.’ BTW, Bing treats dashes as a space so as long as long as the dashes merely separate words, they are treated much like the non dash version.

2.) There is No Sandbox

Here’s some great news for anyone just getting started. Bing does not seem to care about the age of your domain name. There is no ’sandbox’ like Google has. Many people, myself included, have registered brand new domains and had them ranking in a matter of days.

3.) DotCom Trumps DotNet

Today some search engines like Google will often give .net and .com virtually the same value, and possibly higher value for a .org that is for a recognized non-profit organization. Bing however appears to prefer the .com version. You can even see instances where a ‘.co.uk’ site gets high rankings simply because it uses the exact keyword in the domain name and .co is close enough to .com.

4.) We Like Sub Domains

Most web hosts will let you add sub domains to your website. On Bing, if you have the sub domain mydomain.mydomain.com you are in for some potentially great rankings. The same is true if you have my.domain.com, but to a slightly lesser degree.

5.) Less is More – Part One

We have been trained by Google to try to have hundreds of pages of quality content on every website. Bing adheres to the old policy that they are indexing web ‘pages’ not web ’sites’ (like Google says they do, but Bing appears to really mean it.) This means each page is treated on its own merit so a site with one page has the same chances of being ranked as a site with 100 pages, because each page is genuinely treated individually.

6.) Less is More – Part Two

The same rule as above goes for on-page text. Pages with 800 to 1,200 words seem to do best on Google but on Bing the reverse is true, with 250 to 500 words being the magic number. Just do not overuse your keyword.

7.) Links are Nice But Not Required

Forget about spending your life building an ever growing number of inbound links for Bing. They do not need them. Your site, for now at least, is judged by its own merits, page by page.

8.) Be Bold not Strong

The original SEO method dating back to 1996 was using the H1 or ’strong’ heading tags in your HTML. Forget them for now. Bing gives higher priority to how you would express importance in a word processor document; larger font and bolded text as the main markers.

Summary: I build hundreds of Bing (formerly MSN) targeted mini sites every year using the information above (as it has evolved) and the results have been consistent top ten rankings. You can do it too!

Here’s my magic formula for a one hour top ranking:

A.) Get the .com version of a three to four word keyword as the domain name (dashes are fine.)

B.) Use the domain name as the page heading in a bolded font, slightly larger than the paragraph text.

C.) Write 400 words of natural sounding text using the keyword up to five times.

D.) Mention the keyword once in the first sentence and once in the final sentence of the page – then up to three times scattered throughout the remainder.

E.) Bold one instance of the keyword. Italicize one instance of the keyword. Use one instance of the keyword as a link back to the same page.

F.) Always fill in your Title, Description and Keywords META tags. That’s it.

Good luck and take care!

PS: This works for Yahoo too.