Turning Curiosity Into Conversions
Your off-page SEO work isn’t just about getting your pages into better spots in the search engine results pages. Inbound links should get some traffic trickling in from many pages around the net. Each fresh batch of traffic is an excellent chance to sell your wares. To do this you need to know how to turn curiosity into conversions.
The type of traffic you’re likely to get from inbound links is an entirely different sort to that from the search engines. While internet users performing a search are looking for something quite specific with a sense of urgency, users coming in from another site’s pages are slightly more relaxed. This doesn’t mean that their needs are any less specific or that they’re likely to spend more time assessing your site, but it does mean that you have a little more room to work with.
When an internet user lands on an internal page from a link, you have already succeeded in drawing them into your site. More than that, you have specific information about them and what they’re interested in, via the pages that have linked to you. You can use this information to ease them to other places you want them to go.
Before you can get these site users to the right places, however, you need to hook them further in. Use the title to reassure them that they’re in the right place. The content needs to give them a bit of the information they’ve come for, while gently leading them into your sales pitch. Set out clear paths and calls to action.
The form of your landing page will depend on the users you want to attract. Talk to us at SEO Consult Australia about landing pages and search engine optimisation. Treat these internal landing pages are differently to your home page, and you’re off to a good start.
Article Source : Turning Curiosity Into Conversions : ArticleBase
Charlie -
About the Author:
The Article is written by seoconsult.com.au/ providing seo and search engine optimization Services. Visit http://www.seoconsult.com.au/ for more information on seoconsult.com.au/Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com.au/ for more services!
Recent Comments